M-pwr Smart Door UI/UX

Optimize User Onboarding for the First-Ever Powered Residential Doors

OVERVIEW

User Onboarding Redesign: Driving Door Setup Completion and Feature Engagement

At A Glance

M-pwr Door is the first residential doors integrating power and smart home features. In this project, I redesigned the onboarding user flow to register the Masonite’s M-Pwr Smart Doors on the App. By creating step-by-step guide walkthroughs and integrating dark mode on the App, I delivered a frictionless onboarding experience for users to set up M-pwr door and thus enable all smart home features.

My Role

UX Design,

UI Design

Timeline

08/2023-11/2023

Team

UX Designer, Front end Engineer, UI Designer

Tools

Figma

The Impact

1.5x

Success Rate for 1st time users to complete onboarding

75%

Increase in user engagement from 12% to 21%

Significant reduction in setup related support tickets

27%

M-Pwr Smart Doors are the first-ever residential front doors to integrate power, lights, a video doorbell and a smart lock into the door system. This innovation of adding power to an exterior door eliminate common pain points for homeowners and smart device manufacturers, such as the frequent need to replace batteries. 

Contexts

The First Residential Door System with Integrated Power, Lights, Video Doorbell, and Smart Lock

Problem

Confusion & Complexity During Door Setup

Users of M-pwr smart door faced significant friction during its setup due to its complexity, evidenced by a high error rate at critical steps like “find door with OR code”, “connect the door with Wifi” and “register Ring and Yale”.

Cannot Find QR Code

Lots of support ticket comes from the frustration that user cannot find QR code on the door hinge without a image.

High Error Rate during Device Pairing

Users frequently fails to pair the door to Wifi, leading to repeated attempts and frustration.

Uncertainty about Physical Steps

Users couldn't tell if they correctly performed physical actions (like pressing the pairing button on the door).

Difficulty Understanding Technical Jargon

Users were confused by instructions that relied on technical terms (e.g., "Connectivity Button" "Product ID").

Time Sensitive Steps

Register Ring and Yale to the system is time sensitive and users tend to fail in this step which leads to the need to reboot the system again.

Doesn’t Know Which Step Goes Wrong

Lots of support ticket comes from confusion about which steps not working and makes it hard to sort out the root cause

?

HMW simplify the door onboarding flow so that homeowners can successfully activate their M-Pwr door seamlessly?

SOLUTION

After

Find product

Reboot

Door

Preparation

Connect

to Door

Door

Finalization

Start

End

Before

Find product

Connect

to Door

Door

Finalization

Start

End

01 Redesign Onboarding User Flow

Add a preparation phase to inform users what they need beforehand. Add reboot option to allow users to trouble shoot if error persists.

02 Zero Surprise Preparation

This feature informs users of all required items, estimated time commitment, and necessary device settings, giving them complete contextual understanding of the entire activation process upfront.

03 Contextual Awareness

Provide progress bar throughout the entire process to ensure user awareness.

04 Enhanced Visual with Clarity

Improved UI craft with higher contrast and contextual annotation to ensure user can find QR code easily.

Locate QR

Middle hinge

QR Code

Find the QR code on the hinge side of door below the middle hinge

05 Failure Cases Fallbacks

Add failure case fallbacks and step by step instruction to ensure user could recognize and recover from Error during onboarding process

06 Dark Mode & Design System Update

By prioritizing WCAG contrast standards, the new palette enhances readability and eliminates visual fatigue, directly boosting app accessibility and user engagement at night.

Masonite Style & Tokens - Color - Light Mode

Masonite Style & Tokens - Color - Dark Mode

07 Multi-device Responsiveness

Maintain devices responsiveness and consistency across tablets, iPhone, and Android.

RESULT

Design Evaluation

3 Main Findings to Facilitate Design Iterations From Usability Testings

To measure the result of the redesign, I conducted a targeted usability study with 8 participants during the "physical-to-digital" onboarding process and identified 3 main findings that prevent users to complete the onboarding flows from each phases. Based on those findings, I continue iterate the designs to address user painpoints.

Key Finding #1

Users cannot locate product ID, QR code and connectivity button.

Key Finding #2

Users are overwhelmed by the trouble shooting process and tend to call support.

Key Finding #3

Users are not aware of the time sensitive step even with preparation check lists.

Before

After

01

Increase Color Contrast to Ease Locating Door Frames

02

Add Components Annotation and Zoom in to Prevent Failure in Locate QR Code

Before

After

01

Add extra reminder before launch the app

02

Request user confirmation that Ring App has been registered

By implementing contextual visual guides at critical drop-off points, I successfully reduced cognitive load and during device pairing. This led to a 50% relative lift in the task completion rate. The following funnel map and table illustrates how the redesign "plugged the leaks" in the user journey:

Viewing requirements

Finding QR / Product ID

Connectivity to Wi-Fi

Ring & Yale Setup

Task Completion

100% (8/8)

75% (6/8)

75% (6/8)

50% (4/8)

50% (4/8)

100% (8/8)

87% (7/8)

87% (7/8)

75% (6/8)

75% (6/8)

No drop-off at start

+1 User found the code

+1 User stay in the flow

+2 Users reached the end

50% Relative Lift

User Action

Before

(Baseline)

After

(Redesign)

Impact on 8 Users Tested

Journey Step

The Start

Discovery

Connectivity

Integration

Final Success

By introducing an accessible Dark Mode, I increased App Stickiness from 12% to 21%. This represents a shift from users engaging once every 8 days to once every 4.7 days. Data analysis of session distribution showed a significant spike in nighttime activity, confirming that reducing visual strain allowed users to integrate security checks into nightly routines.

App Stickiness (DAU/MAU)

12%

21%

Before Design

After Design

Increase in App Stickiness (DAU/MAU)

75%

From 3 days/mo to 6+ days/mo

The app moved from a rare utility to a weekly habit

Launch and Feedback

Driving 1.5x Higher Completion and 75% Lift in User Engagement of M-pwr App

The introduction of visual, step-by-step guidance and an accessible design of Dark Mode has brought about a transformative change in the door activation and security monitoring experience. After its launch in 2023, notable outcomes include:

1.5x

Success Rate for 1st time users to complete onboarding

75%

Increase in user engagement from 12% to 21%

Significant reduction in setup related support tickets

27%

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